As a Content Manager or Marketing Operator, understanding how users interact with your published content goes beyond search rankings. The Google Analytics 4 integration brings traffic and engagement data directly into your Relato projects, giving you visibility into sessions, users, bounce rates, and engagement trends, all without leaving your content workflow.
This article gives you an introduction and overview of the Google Analytics 4 integration on Relato.
Overview
The Relato Google Analytics 4 integration connects your website analytics directly to your content projects, allowing you to measure real user behavior and engagement alongside your content production.
This feature complements search performance data by showing what happens after users land on your content — how long they stay, whether they engage, and how your traffic trends over time.
Built for content teams focused on audience growth and engagement, this integration provides at-a-glance metrics and trend visualization to help you understand content performance from the user's perspective.
Key Capabilities
1. Project-Level Traffic Tracking
View Google Analytics 4 metrics directly within individual content projects. Each published piece of content can display its traffic and engagement performance, making it easy to assess content effectiveness at the project level.
See total sessions and unique users for content linked to a specific URL
Track traffic trends over time with visual charts
Access data without leaving your content workflow
2. Sessions & Users Trend Charts
Understand how your content's traffic evolves over time with daily sessions and users trend charts. Identify content that's gaining momentum or losing traction.
Daily breakdown of sessions and total users
Visual representation makes it easy to spot traffic patterns
Hover over data points for specific daily values
3. Engagement & Bounce Rate Tracking
Go beyond traffic numbers to understand user engagement quality. See how users interact with your content through engagement rate and bounce rate metrics.
Track daily bounce rate and engagement rate trends
Identify content that attracts visitors but fails to engage them
Spot opportunities to improve content quality based on engagement patterns
4. Top Pages Ranking
See which pages drive the most traffic from your GA4 property. Understand what content resonates most with your audience.
Pages ranked by sessions from Google Analytics 4
Quick visibility into your highest-performing content
Identify patterns in successful content
5. Multi-Property Support
Connect GA4 properties from your Google Analytics account to Relato. Select which property to sync during configuration — ideal for teams managing multiple websites or brands.
Select from available GA4 properties during setup
Properties displayed with their property ID for easy identification
Configure access for different websites or regional properties
6. Flexible Date Range Filtering
Analyze performance data across different time periods to identify trends and measure the impact of content updates or campaigns.
Filter by Last 7 days, Last 30 days, or Last 90 days
Date range preference persists across data sources
Compare performance across different time windows
7. Unified Data Source Selector
Easily switch between Google Search Console and Google Analytics 4 data within the Performance tab. Both integrations work together to give you a complete picture of content performance.
Dropdown selector to switch between data sources
Same familiar interface for both GSC and GA4 data
Date range settings persist when switching sources
8. OAuth-Based Secure Connection
Connect your Google Analytics account securely using Google's OAuth authentication. Your credentials are never stored — Relato uses token-based authentication.
Sign in with your Google account
Select which Google account to use if you have multiple
Revoke access anytime from your Google account settings
9. Manual Sync Control
Trigger a manual data sync whenever you need the latest numbers, or rely on automatic syncing to keep your data current.
Click "Run" to manually sync the latest data from Google Analytics 4
View when data was last synced
Configure or delete connections as needed
Setting Up the Integration
Prerequisites
Before you begin, make sure you have:
Admin access to your Relato organization
Access to Google Analytics 4 for the properties you want to track
At least one GA4 property set up in your Google Analytics account
Step 1: Access the Integrations Page
Click on your organization name in the top-left corner of Relato
Select Integrations from the dropdown menu
Step 2: Connect Google Analytics 4
On the Integrations page, find the Google Analytics 4 card
Click on the card to open the connection dialog
Enter an Account display name (e.g., "My Google Analytics 4 Account" or "Relato GA4")
Click Continue
Step 3: Authenticate with Google
A Google sign-in window will appear
Select the Google account that has access to your GA4 properties
Review the permissions and click Allow
Step 4: Select Your Property
After authentication, you'll see a Property dropdown
Select the GA4 property you want to connect
Click Save
Step 5: Run Your First Sync
After configuration, your connection will appear in the Google Analytics 4 integration panel
Click the three-dot menu (⋮) next to your connection
Select Run to trigger the first data sync
Viewing Performance Data
Once the integration is set up and synced, you can view traffic and engagement data within your content projects:
Open a content project that has been published
Click on the Performance tab in the left sidebar
Use the data source dropdown to select "Google Analytics 4"
View the GA4 Metrics Summary showing total sessions and users
Review the GA4 Sessions & Users Trend chart for daily traffic
Check the GA4 Engagement Trend chart for bounce and engagement rates
Use the Filter by dropdown to change the date range
Combining GSC & GA4 Insights
When you have both Google Search Console and Google Analytics 4 connected, you unlock powerful combined analysis capabilities. This is especially valuable when working with Relato's AI agents.
The combination of search data (GSC) and user behavior data (GA4) enables deeper insights:
Conversion-to-Keyword Mapping: Link your high-converting pages (GA4) back to the specific search queries that brought users there (GSC). This reveals which keywords actually drive business value, not just traffic.
Intent-Engagement Analysis: By looking at GA4 engagement metrics alongside GSC queries, identify which organic terms lead to engaged users and which ones have a high bounce rate — suggesting a mismatch between search intent and your content.
Striking Distance Optimization: Find keywords ranking in positions 11–20 (GSC) that lead to high engagement when users do click through (GA4). These are your highest-priority candidates for content refreshes.
CTR vs. Quality Diagnostic: If a page has high GSC impressions but low GA4 sessions, you have a snippet problem. If it has high sessions but low engagement, you have a content quality problem.
Ideal For
The Relato Google Analytics 4 Integration is ideal for:
Content marketers tracking real user engagement with their published articles and blog posts
Growth teams wanting to connect traffic data to content workflows and understand audience behavior
Marketing operations teams building dashboards that unite content production with engagement metrics
Agencies managing content and analytics for multiple client properties
Frequently Asked Questions
Q: How often does the data sync? Data syncs automatically on a regular schedule. You can also trigger a manual sync anytime by clicking Run from the integration settings.
Q: Why don't I see data for a specific project? Make sure the project has a published URL that matches the content tracked in your connected GA4 property. The URL field in the project Overview must be set.
Q: Can I connect multiple GA4 properties? Yes, you can add multiple connections by clicking "+ Connect account" in the Google Analytics 4 integration panel. This is useful if you have different properties for different websites or regions.
Q: What's the difference between Sessions and Total Users? Sessions count the number of visits to your content, while Total Users counts unique visitors. A single user can have multiple sessions.
Q: What permissions does Relato need? Relato only requests read access to your Google Analytics 4 data. It cannot modify your Analytics settings or create new properties.
Q: Does my date filter preference persist? Yes, your selected date range (7, 30, or 90 days) is saved and applies across both GSC and GA4 data sources.
Need More Help?
Didn't this information give you the answers you need? Chat with us in the Relato Slack Community or email us at [email protected].