As a Content Manager or Marketing Operator, understanding how your published content performs in search is essential for optimizing your content strategy. The Google Search Console integration connects your search analytics directly to your Relato projects, giving you visibility into clicks, impressions, and trends without leaving your content workflow.
This article gives you an introduction and overview of the Google Search Console integration on Relato.
Overview
The Relato Google Search Console integration brings search performance data directly into your content projects, allowing you to measure the impact of your published content in one unified workspace.
This feature closes the loop on your content operations — once content is published, you can track how it performs in search directly within the project where it was created. No more switching between tools or manually compiling reports.
Built for content teams focused on SEO and organic growth, this integration provides at-a-glance metrics and trend visualization to help you understand what's working and where to focus your efforts.
Key Capabilities
1. Project-Level Performance Tracking
View Google Search Console metrics directly within individual content projects. Each published piece of content can display its search performance, making it easy to assess ROI at the project level.
See total clicks and impressions for content linked to a specific URL
Track performance trends over time with visual charts
Access data without leaving your content workflow
2. Multi-Site Support
Connect multiple websites from your Google Search Console account to Relato. Ideal for teams managing content across multiple domains, subdomains, or brands.
Select which sites to sync during configuration
Support for domain properties (e.g., sc-domain:relato.com) and URL-prefix properties (e.g., https://www.relato.com/)
Configure access for help sites, main websites, and app domains
3. Flexible Date Range Filtering
Analyze performance data across different time periods to identify trends and measure the impact of content updates or promotions.
Filter by Last 7 days, Last 30 days, or Last 90 days
Compare performance across different time windows
Identify content that's gaining or losing traction
4. Visual Trend Charts
Understand how your content's search performance evolves over time with daily clicks and impressions trend charts.
Daily breakdown of clicks and impressions
Visual representation makes it easy to spot patterns
Identify content that's trending up or needs optimization
📸 SCREENSHOT 5: Add screenshot showing the "GSC Clicks & Impressions" trend chart with the line graph showing daily performance from October through January.
5. OAuth-Based Secure Connection
Connect your Google Search Console account securely using Google's OAuth authentication. Your credentials are never stored — Relato uses token-based authentication.
Sign in with your Google account
Select which Google account to use if you have multiple
Revoke access anytime from your Google account settings
📸 SCREENSHOT 6: Add screenshot showing the Google account chooser ("Choose an account to continue to Relato") with multiple account options.
6. Manual Sync Control
Trigger a manual data sync whenever you need the latest numbers, or rely on automatic syncing to keep your data current.
Click "Run" to manually sync the latest data from Google Search Console
View when data was last synced
Configure or delete connections as needed
📸 SCREENSHOT 7: Add screenshot showing the connected account with the dropdown menu displaying Configure, Run, and Delete options.
Setting Up the Integration
Prerequisites
Before you begin, make sure you have:
Admin access to your Relato organization
Access to Google Search Console for the websites you want to track
Your website(s) verified in Google Search Console
Step 1: Access the Integrations Page
Click on your organization name in the top-left corner of Relato
Select Integrations from the dropdown menu
📸 SCREENSHOT 8: Add screenshot showing the organization dropdown menu with "Integrations" highlighted.
Step 2: Connect Google Search Console
On the Integrations page, find the Google Search Console card
Click on the card to open the connection dialog
Enter an Account display name (e.g., "My Google Search Console Account" or "Relato Google Search Performance")
Click Continue
📸 SCREENSHOT 9: Add screenshot showing the "Connect Google Search Console" dialog with the account display name field.
Step 3: Authenticate with Google
A Google sign-in window will appear
Select the Google account that has access to your Search Console properties
Review the permissions and click Allow
📸 SCREENSHOT 10: Add screenshot showing the Google OAuth account selection screen.
Step 4: Select Your Sites
After authentication, you'll see a list of sites from your Google Search Console
Check the boxes next to the sites you want to connect
Click Save
📸 SCREENSHOT 11: Add screenshot showing the "Configure Google Search Console" dialog with site checkboxes.
Step 5: Run Your First Sync
After configuration, your connection will appear in the Google Search Console integration panel
Click the three-dot menu (⋮) next to your connection
Select Run to trigger the first data sync
📸 SCREENSHOT 12: Add screenshot showing the integration panel with the Run option in the dropdown.
Viewing Performance Data
Once the integration is set up and synced, you can view search performance data within your content projects and in the Reports tab of any workspace:
Open a content project that has been published
Click on the Performance tab in the left sidebar
View the GSC Metrics Summary showing total clicks and impressions
Review the GSC Clicks & Impressions trend chart for daily performance
Use the Filter by dropdown to change the date range
In the Performance tab of any workspace:
Open the Reports tab
Click Add widget to choose the performance graph to show.
Click Add to add a widget to the tab, optionally selecting more from the list.
Ideal For
The Relato Google Search Console Integration is ideal for:
Content marketers tracking the SEO performance of their published articles and blog posts
SEO teams wanting to connect search data to content workflows and project management
Marketing operations teams building dashboards that unite content production with performance metrics
Agencies managing content and SEO for multiple client domains
Frequently Asked Questions
Q: How often does the data sync? Data syncs automatically on a daily schedule. You can also trigger a manual sync anytime by clicking Run from the integration settings.
Q: Why don't I see data for a specific project? Make sure the project has a published URL that matches one of your connected Google Search Console properties. The URL field in the project Overview must be set.
Q: Can I connect multiple Google accounts? Yes, you can add multiple connections by clicking "+ Connect account" in the Google Search Console integration panel. This is useful if you have different domains verified under different Google accounts.
Q: What permissions does Relato need? Relato only requests read access to your Google Search Console data. It cannot modify your Search Console settings or verify new properties.
Need More Help?
Didn't this information give you the answers you need? Chat with us in the Relato Slack Community or email us at [email protected].