What is Relato?

Relato is a content operations platform designed specifically for content marketing teams to organize, manage, and optimize their content workflows.

Relato is a real content marketing platform, not just a generic productivity tool, providing native support for content-centric processes that keep your team aligned, on schedule, and producing high-quality work consistently.

Relato’s platform is built around three main feature sets:

The Relato Library serves as the single source of truth for your organization’s content assets.

Here, you can automatically add, monitor, and manage all published assets, ensuring that every piece of content is easily accessible and organized.

You can connect drives, Dropboxes, and other repositories to the Library, creating a unified view of all your content.

As you add Assets to Projects and Workspaces in Relato, they are seamlessly incorporated into the Library.

From there, they can be enriched with metadata, analyzed and modularized, enabling your team to reuse and repurpose content efficiently and maximize the value of existing investments.

Workspaces are where your content strategy comes to life.

A shared Workspace is created for each part of your content program, aligning teams around common objectives and giving them access to strategic assets.

Each Workspace operates with a custom-built content workflow, allowing your team to manage Projects, organize Tasks, and track progress collaboratively.

Workspaces make it easy to manage both ongoing and ad-hoc projects, keeping everyone aligned and informed.

Within each Workspace, Projects represent individual content initiatives—whether it’s a blog post, social media campaign, or video series.

Each Project can be broken down into Tasks to structure the work needed for completion.

This allows you to assign team members, set due dates, and track each task through its workflow stages, making sure every detail is accounted for.

Relato is a true content marketing platform, not just a generic productivity tool.

It's tailored to support the unique needs of content teams, especially those working remotely or across multiple departments.

Here’s what sets Relato apart:

Collaboration at Scale: Relato is designed for distributed teams, seamlessly connecting in-house staff, freelancers, agencies and external contributors.

Scale with quality: The Library and Workspaces keep your team’s work organized and aligned with strategic objectives, enabling you to easily find, repurpose, and scale content while maintaining quality.

Keep content in motion: Relato’s workflows help streamline every stage of the content process, from ideation to publication, making it easier to hit deadlines while staying on brand and meeting quality standards as you scale.

Content Managers: Ideal for scaling content production while maintaining quality. Increase output while keeping the entire team aligned with strategic goals.

Freelancers: Provides a centralized place to manage assignments from multiple clients, ensuring deadlines are met without losing context.

Agencies: Perfect for managing multiple client accounts, with customizable teams, workflows, and templates to keep clients satisfied and teams productive.

Relato is more than a productivity tool; it’s an essential platform custom-built for content marketers. Once set up, Relato will continue to reveal new ways to enhance your content operations.

Head over to Relato to get started.