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Relato for WordPress

Connecting content workflows with the internet’s most prolific publishing platform.

Written by David Baum

As a Content Manager or Agency Operator, connecting your Relato workflows with your WordPress site enables you to cover that last mile, delivering content to your audience with the click of a button or in a fully automated manner.

This article gives you an introduction and overview of WordPress publishing on Relato.

Overview

The Relato WordPress integration supports high-volume content teams managing multiple brands and websites.

This feature streamlines the final leg of the content workflow — turning approved content projects and documents in Relato into WordPress posts with either an automation or a click of a button.

Built for multi-site, multi-brand environments, this integration ensures metadata fidelity, simplifies formatting, and automates publishing through tightly integrated workspace logic.

Key Capabilities

1. One-Click Publish to WordPress

Push content from Relato directly to WordPress with a single click, drag or automation. Once a post is ready, simply move it to a pre-configured stage, and Relato handles the publishing process automatically.

  • Supports both WordPress.com and self-hosted WordPress.org setups

  • Respects your internal workflows — no need for context-switching or manual upload

2. Multi-Site Account Support

Connect multiple WordPress accounts to distinct Relato workspaces — ideal for teams managing separate brand domains (e.g., multi-brand enterprises or agencies handling multiple clients).

  • One-to-one mapping between Relato workspaces and WordPress accounts

  • Each workspace maintains a dedicated publishing destination

  • Publishing method (automatic or manual action) can be configured per workspace

  • Metadata schemas and categories are configurable per workspace

3. Metadata Mapping (Tags, Categories, Content Pillars)

Relato fields, such as Labels and Content Pillars, can be mapped directly to WordPress taxonomies.

  • Labels in Relato → WordPress post tags (e.g., city: Rome, Venice)

  • Categories or Content Pillars → WordPress categories (e.g., Food & Wine, Things to Do)

  • Ensures continuity in SEO and site taxonomy without duplicate data entry

4. Final Draft Designation

Lock in the correct version for publishing — every time.

  • Mark one document per project as the final draft

  • Prevents accidental publishing of incomplete or outdated content

  • Eliminates confusion in multi-editor environments

5. Smart Formatting Compatibility

Exports clean HTML that matches WordPress template expectations.

  • Preserves headers, paragraphs, lists, image placements, etc.

  • Compatible with Classic editors, one-way synchronization with Gutenberg

  • Works across varied template complexities

6. Stage-Based Publishing Automation

Trigger publishing automatically via workflow stage transitions.

  • Move a project to a “Ready to Publish” stage → WordPress post goes live

  • Fully integrates with workspace-specific workflows

  • Ideal for systematizing review-to-publish handoffs

7. Workspace-Based Routing

Maintain clean separation between brands, domains, or clients.

  • Add multiple WordPress accounts to Relato

  • Map each WordPress instance to the correct workspace

  • Supports many-to-one and one-to-one publishing workflows

  • Ensures content always reaches the right destination

8. Ideal For

The Relato WordPress Integration is ideal for

  • Content leaders aiming to eliminate copy-pasting and manual CMS tasks and enforce structured workflows end-to-end

  • B2B/B2C teams managing multiple brand websites

  • Agencies publishing across multiple client domains

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