AI Content Agents are autonomous, intelligent assistants inside Relato that help teams manage every part of the content lifecycle, from strategy and planning to creation, optimization, and operations.
They bring together your brand guidelines, workflows, and templates to make content creation faster, smarter, and more consistent across your organization.
Each Agent is trained for a specific area of content work, such as content strategy, team management, document organization, or template creation, helping teams move from ideas to finished assets without breaking flow.
How AI Content Agents work
Unlike generic AI tools that start from scratch every time, Relato's Agents work within your existing context. They understand your brand voice, know your templates, and follow your workflows automatically.
When you ask an Agent to help with a task, it can pull knowledge from everything you've set up in Relato, your style guides, approved terminology, past content, and team preferences. The result is output that sounds like your team wrote it, not like it came from a chatbot.
Agents can work independently on routine tasks or assist you in real-time as you write. You stay in control of the final output while offloading the repetitive work.
What can AI Content Agents do?
Here's what Agents handle across the content lifecycle:
Strategy & Planning
Generate content briefs from a single topic or keyword
Research competitors and identify content gaps
Suggest topics based on your existing content library
Content Creation
Draft articles, social posts, and marketing copy in your brand voice
Expand outlines into full drafts
Rewrite and adapt content for different channels or audiences
Editing & Optimization
Check content against your style guide
Suggest improvements for clarity and engagement
Optimize for SEO without sacrificing readability
Operations & Organization
Organize and tag documents automatically
Create templates from your best-performing content
Surface relevant past content when you need it
Why use AI Content Agents instead of generic AI tools?
Most teams already use ChatGPT, Claude, or similar tools. So why use Relato's Agents?
Context matters. Generic AI doesn't know your brand, your audience, or your standards. Every prompt requires you to re-explain who you are and what you need. Agents already know — they're trained on your guidelines and work within your workspace.
Consistency at scale. When multiple people use generic AI, you get multiple interpretations of your brand voice. Agents enforce the same standards across everyone on your team.
Built into your workflow. Instead of copying text between tools, Agents work right where your content lives. No context-switching, no lost formatting, no version control headaches.
Specialized, not generic. Each Agent is purpose-built for a specific job. A strategy Agent thinks differently from a copywriting Agent. You get better results because the tool matches the task.
Getting started with AI Content Agents
AI Content Agents are available in all Relato workspaces. To start using them:
Open your workspace in Relato
Look for the Agents item in your main menu
Clone an Agent from the list that matches your task, or create a new one from scratch
Modify its instructions by editing the prompt or select from suggested actions
For best results, make sure your workspace has brand guidelines and templates set up in the Library or add grounding directly to the agent's Knowledge. Agents use these to produce on-brand output from the start.
Frequently asked questions
Do Agents replace my writing team?
We wouldn't suggest this. Agents are getting more capable with every iteration of the foundation models they use, combined with the tools the Relato platform offers.
Currently, they are best at handling the repetitive groundwork — research, first drafts, formatting, organization — so your team can focus on strategy, creativity, and the work that actually requires human judgment.
Can I customize how Agents work?
Yes. All agents have instructions (the prompt) that can be modified to fit your needs. Agents follow your brand guidelines, style guides, and templates. The more context you give, the better your Agents perform.
Are my documents used to train AI models?
No. Your content stays private in your workspace. Relato doesn't use customer data to train AI models.
Which AI models power the Agents?
Relato uses a combination of leading AI models optimized for different tasks. We handle the technical complexity so you don't have to think about settings up accounts across model providers or importing API keys.
Ready to put AI Content Agents to work? Start with your first Agent →