Overview
The Founder's Proxy agent transforms your long-form content into a week's worth of LinkedIn posts written in your founder's authentic voice. Instead of spending hours repurposing a blog post or podcast transcript into social content, this agent analyzes your source material, learns your founder's tone and style, and creates seven ready-to-post LinkedIn updates—each with a compelling hook, story, and takeaway.
The result? A full week of thought leadership content that sounds genuinely like your founder, automatically organized in Relato for easy review, refinement, and scheduling.
What the Founder's Proxy Does
The Founder's Proxy agent handles the heavy lifting of content repurposing:
Transforms long-form content into bite-sized LinkedIn posts from blogs, notes, transcripts, or articles
Analyzes your founder's voice by studying example posts to match tone, style, and personality
Creates authentic thought leadership with strong hooks, engaging stories, and clear takeaways
Automatically organizes everything into individual projects with scheduled publish dates throughout the week
Saves hours every week by eliminating manual content repurposing while maintaining quality
How It Works
Input Requirements
To run the Founder's Proxy agent, you'll need:
Long-form content source: A blog post, transcript, article, Note, or Google Doc you want to repurpose
3-5 example LinkedIn posts that represent your founder's voice and style (mandatory)
Founder Brand workspace: If you don't have one, the agent will create it automatically. The agent needs a content calendar to schedule the posts in, and every Relato Workspace contains a content calendar.
The Process
Here's what happens when you run the agent:
1. Trigger
Submit your content by sharing a URL, uploading a Note, connecting a Google Doc, or assigning the agent to a project or task.
2. Content Analysis
The agent reads your long-form content and identifies key insights, stories, and takeaways worth sharing.
3. Voice Learning
Using your example LinkedIn posts, the agent analyzes your founder's writing style, tone, sentence structure, and personality markers.
4. Post Creation
The agent drafts seven LinkedIn posts, each structured with a hook to grab attention, a story or insight to engage readers, and a clear takeaway.
5. Project Setup
Each post is created as an individual project in your Founder Brand workspace, making it easy to assign, review, and manage.
6. Scheduling
The agent assigns publish dates throughout the week, creating a ready-to-go content calendar.
Output
After the agent runs, you'll receive:
7 ready-to-post LinkedIn drafts written in your founder's voice
Individual projects for each post in your Relato workspace
Scheduled publish dates distributed across the week
Organized workflow for team review, editing, and approval
Getting Started
Prerequisites
Before running the Founder's Proxy agent, make sure you have:
Active Relato account with agent access
3-5example LinkedIn posts that authentically represent your founder's voice (mandatory)
Long-form content ready to repurpose (blog post, transcript, article, etc.)
Founder Brand workspace (if you don't have one, the agent will create it automatically)
Setup Steps
1. Gather Example Posts
Collect 2-3 LinkedIn posts your founder has written that best represent their authentic voice. Choose posts that:
Performed well with your audience
Sound genuinely like your founder
Demonstrate the tone and style you want to maintain
2. Prepare Your Content Source
Identify the long-form content you want to repurpose. This could be:
A recent blog post
A podcast or webinar transcript
An article or thought leadership piece
Notes from a presentation or talk
3. Verify Workspace Access
Check that you have access to your "Founder Brand" workspace. If not, don't worry—the agent will create one for you automatically when it runs.
Running the Agent
Triggering the Agent
You can activate the Founder's Proxy agent in several ways:
Share a URL: Paste the link to your blog post or online article
Upload a Note: Add your content directly in Relato
Connect Google Doc: Link to a Google Doc containing your content
Assign to Project/Task: Add the agent to an existing content workflow
Providing Example Posts
When prompted, paste the 3-5 example LinkedIn posts. Make sure they're complete posts that showcase your founder's authentic voice.
Finding Your Generated Posts
Once the agent completes its work:
Navigate to your Founder Brand workspace
You'll see 7 new projects, one for each LinkedIn post
Each project includes the draft post and a scheduled publish date
Posts are ready for your review and refinement
Reviewing and Refining
Before publishing:
Read through each post to ensure it captures your founder's voice
Make any necessary edits or adjustments
Verify that the scheduled dates work for your content calendar
Assign team members to review or approve as needed
Best Practices
Input Tips
Choose Content Rich in Insights
Select long-form pieces that contain valuable insights, experiences, or expertise worth sharing. The stronger your source material, the better your LinkedIn posts will be.
Use Recent, Relevant Content
Fresh content tends to resonate more with audiences. Choose pieces that address current challenges or trending topics in your industry.
Provide Clear, Authentic Example Posts
Your example posts are the blueprint for the agent's output. Choose posts that:
Genuinely sounds like your founder
Include the structural elements you want (stories, questions, calls-to-action)
Reflect the personality and tone you want to maintain
Voice Consistency
Update Examples as Voice Evolves
Your founder's voice may evolve over time. Periodically refresh your example posts to reflect their current style and priorities.
Review First Outputs Carefully
When you first use the agent, review the initial posts closely. This helps you:
Ensure voice alignment
Identify any adjustments needed
Build confidence in the agent's output
Provide Feedback to Refine Results
If posts don't quite hit the mark, note what needs adjustment. You can refine your example posts or provide clearer source material to improve future results.
Workflow Integration
Fit Into Your Content Calendar
The agent creates a week's worth of content, but you control when it publishes. Adjust the scheduled dates to align with your broader content strategy.
Collaborate Between Content Team and Founder
Establish a review process where:
The content team runs the agent and does initial quality checks
The founder reviews and approves posts
Edits are made collaboratively before scheduling
Set Up Review and Approval Processes
Use Relato's project management features to:
Assign posts to team members for review
Track approval status
Manage publishing workflow efficiently
FAQ
Content Sources
What types of content work best?
The Founder's Proxy works well with blog posts, articles, podcast transcripts, webinar transcripts, presentation notes, and thought leadership pieces. Content that's 1,000+ words typically provides enough material for seven distinct posts.
Can I use podcast transcripts?
Yes! Podcast transcripts are excellent source material because they often capture your founder's natural speaking voice and contain multiple stories or insights worth sharing.
How long should the source content be?
Aim for at least 1,000-1,500 words to give the agent enough material to create seven meaningful posts. Longer pieces (2,000+ words) often work even better.
Voice and Tone
How does the agent learn my founder's voice?
The agent analyzes the example posts you provide, identifying patterns in sentence structure, word choice, tone, personality markers, and how your founder typically structures their thoughts. It then applies these patterns to the new content.
Can I update the voice examples?
Yes. As your founder's voice evolves or as you identify better example posts, you can update the examples you provide to the agent for future runs.
What if the tone doesn't match perfectly?
Review the output and identify specific elements that feel off. You can:
Choose different example posts that better represent the voice you want
Edit the generated posts to refine the tone
Provide feedback to help improve future outputs
Workspace Setup
What if I don't have a "Founder Brand" workspace?
No problem. If the agent can't find a workspace called "Founder Brand," it will automatically create one for you and organize all your posts there.
Can I use a different workspace name?
Yes. If you have a workspace with a different name where you manage founder content, the agent can use that. If the agent can't locate it, it will create a new "Founder Brand" workspace.
What happens if the agent can't find my workspace?
The agent will automatically create a new "Founder Brand" workspace and organize all seven posts there. You can then move or reorganize them as needed.
Output and Editing
How much editing is typically needed?
Most teams find the posts need light editing—adjusting a phrase here, adding a specific detail there. The amount of editing depends on:
Quality of your example posts
Complexity of your source content
How well-established your founder's voice is
Can I regenerate posts?
Yes. If you're not satisfied with the output, you can run the agent again with the same content but different example posts, or try a different piece of source material.
How do I adjust the posting schedule?
Each post is created as a separate project with an assigned publish date. You can easily edit these dates within each project to align with your content calendar and other publishing commitments.
Related Features
The Founder's Proxy works seamlessly with other Relato features:
Workspaces: Organize all your founder content in one dedicated space
Projects: Manage each LinkedIn post as an individual project with its own workflow
Tasks: Assign review, editing, and approval tasks to team members
Content Library: Store your source materials and example posts for easy access
Need help? Contact our support team or visit the Relato Help Center for more resources.